Change the Margins

These Come From Trees stickers

You all know I'm a big sucker for small efforts trying to make big differences...who knew I'd find my latest pet campaign in an airport bathroom. After an exhausting 6 a.m. flight to Boston this past Friday, I decided to freshen up in the bathroom before heading out to rental car hell. Every paper towel dispenser had a sticker slapped on it that said "Remember...these come from trees." Got me to immediately cut down on my paper towel consumption.

Simple.
Brilliant.
Easy.

You can find out more about the campaign at http://thesecomefromtrees.blogspot.com/.

XBox 360 Games for Change Challenge

Fourth graders and college students are going to save the world! I picked up this little tidbit from my trendcentral newsletter this morning...

Xbox 360's Games for Change Challenge: Microsoft has partnered with Games For Change (an organization that supports and promotes social change through game play) to kick off a global competition that challenges socially minded individuals within the gaming community to make the world a better place. The competition, which will kick off in August to coincide with the 5th annual GFC Festival in New York, is open to college students and will require them to create a game in which the goal is to combat global warming. The top three contenders will be considered as potential Xbox LIVE Arcade downloads and their "socially minded" creators will receive cash prizes. The overall winner will also be awarded with an opportunity to apprentice at Microsoft's Interactive Business division as an intern.

For more info:
XBox 360 Games for Change Challenge site
Imagine Cup 2008