You all know I'm a big sucker for small efforts trying to make big differences...who knew I'd find my latest pet campaign in an airport bathroom. After an exhausting 6 a.m. flight to Boston this past Friday, I decided to freshen up in the bathroom before heading out to rental car hell. Every paper towel dispenser had a sticker slapped on it that said "Remember...these come from trees." Got me to immediately cut down on my paper towel consumption.
Simple.
Brilliant.
Easy.
You can find out more about the campaign at http://thesecomefromtrees.blogspot.com/.
I like it. I had a similar idea that I have yet to execute. In my plan, I wanted to make stickers that read "Made from trees" with the image of a clear-cut forest. Then I'd go to the supermarket and stick them on brands like Bounty and Kleenex so people would think before purchasing. A bit more aggressive, but akin to the "These come from trees" idea.
Posted by: Liz | July 23, 2008 at 10:51 AM