One of my biggest frustrations in working on this campaign has been in trying to find the right stats to pass along when people ask for help in taking the idea to their companies or schools. The internet is an amazing place, but as we all know, you can waste a TON o'time searching and searching and searching and still not finding exactly what you need.
Yesterday, I finally hit paydirt! I followed a link on the "Experts" section of The 11th Hour website to Forest Ethics. After nosing around there for a bit, I found a report which mentioned a bunch of facts & figures, all credited to a paper calculator created by Environmental Defense.
It's an amazing tool that allows businesses and individuals to easily figure out the impact they could make by reducing various factors in their paper consumption. There are also a ton of reports from the initiatives the company has worked on, so I'll be spending some time with those this weekend mining them for facts and figures relevant to my own li'l project.