In a shout out to Sally Field (no, I did not watch the Emmy's, but of course DID watch the YouTube footage of Field's comments being bleeped out), just wanted to say thanks to all who have signed and passed along the Microsoft petition. I got a message from the "Care 2" team, the group that manages the petition site, that we have become a verrry popular petition in recent weeks. As a result, they have sent us a butterfly.
A butterfly? Yes, a butterfly (I thought it was odd, too). I never expected to incorporate butterflies into the Margins campaign, other than perhaps a lovely pic of one floating around a forest as motivation. But Care 2's explanation is below in the email they sent me, and the butterfly actually fits right in with the Margins ethos that small changes can lead to large results.
The Care2 Team has sent you a butterfly
Butterflies are our way of saying "Thank You" for taking action.
You received this butterfly for Popular petition DEAR MICROSOFT: CHANGE THE MARGINS
Why a Butterfly?
Care2's goal is to help individuals make a positive impact on the world. The butterfly symbolizes your ability to make a difference.
The flap of a butterfly's wings in Brazil can set off a storm in Texas. Isn't that an amazing statement? Physicists call this theory "The Butterfly Effect" to explain how the breeze produced by a butterfly's wings could set of a series of reverberations that over time have a tremendous affect on weather patterns thousands of miles away. Now imagine the impact of millions of butterflies...
When we send you a Care2 Butterfly, it's our way of saying thank you for taking action. The reverberations from your actions, along with other Care2 members', will have tremendous positive effects on the world beyond which any of us can see.