I received a message from a friend that people have started to Digg www.changethemargins.com!
For those unfamiliar with Digg, it's basically online popularity contest for news stories and websites. Users submit their favorites, and these are then promoted to Digg's front page when enough people vote - or "digg" - for them. The site tends to have an emphasis on tech and science issues, but covers all news.
The great thing about Digg is that a lot of people use it as a filter to find out about the coolest new stories without having to plow through a zillion items. If you can get featured on the home page, it can drive a lot of traffic to your site. And for Margins, the whole idea is to spread awareness of the idea, so the more traffic the better.
I have this (naive?) fantasy that enough people will pass the idea along until it happens to land in the in-box of someone at Microsoft or Corel or Toyota because they are a friend-of-a-friend-of-a-friend-of-a-friend, and they'll go, "Of course!" and help make it happen.
Help fulfill my fantasies...Digg Change the Margins by going clicking on the Digg link at the bottom of the "Ideas" page.